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Always the underdog
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Always the underdog - April 7, 2009, 10:13 PM

Always the underdog

The victories were especially sweet for Erik Buell, founder of Buell Motorcycle Co., given that his foreign competitors are much larger motorcycle manufacturers with hundreds of people on their race teams.
"I have five people in my race department and 200 people in the entire company, including the office staff," he said.
Buell, 58, has spent his entire adult life building and racing motorcycles.
Raised on a farm in Pennsylvania, he was a motorcycle mechanic who earned an engineering degree through night classes and landed a job with Harley-Davidson shortly after graduation in 1979.
In racing circles, Erik Buell has always been considered an underdog working on a tight budget. That, he said, makes the three recent victories even more meaningful.
"The fact is that a privateer racer on a street bike beat the Japanese factories' barely disguised race bikes, and I'm proud of that," he said. "As an ex-privateer racer, who personally experienced dealing with never having equipment comparable to what the factory guys had, this is a great moment."
With help from Harley-Davidson, Buell is launching a snarky advertising campaign in motorcyclist magazines aimed at its foreign competitors.
The ad says "apparently Danny Eslick didn't get the memo" that says a company with 200 employees, in East Troy, is no match for companies that employ thousands.
"It seems someone forgot to 'cc' Danny on all of this, or maybe he just filed it in the trash," the ad says.
Even as the economy has throttled back motorcycle sales, Buell hopes to enhance its brand and gain market share through racing.
"The time is right to show that we can be inventive and successful in an industry where imports dominate," Erik Buell said.
"My heart has always been in racing, but we have had to earn our way there one piece at a time," he said. "Hopefully these victories will not only sell motorcycles, they will also inspire people and give them hope."
Buell shrugged off the criticisms of recent racing rule changes that put the 1125R in a field with bikes having smaller, but equally powerful, engines.
"The old-school guys were kind of howling because the rules were different than what they were used to," he said. "We don't expect to win every race, but it looks like we are competitive. And the fact is the first six bikes to finish at Atlanta were six different brands, and they all finished within about a two-second window. That's intense racing."


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April 7, 2009, 10:20 PM

Listen, Bill. I'm all about parity, and I like the new rules package. Most everyone disagrees with me on that. But I'm holding my ground.


However, please, please stop pushing this propaganda that makes it seem Buell has really done something special, or that their product is truly quality.

DMG's rules package has made the Buell competetive, not Erik's amazing product.


I'm not bashing, just trying to open your eyes a bit. Though I should probably know better by now.


Right up the 1 hole.
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April 8, 2009, 06:27 AM

Quote:
Originally Posted by buell2001b View Post
Always the underdog???

given that his foreign competitors are much larger motorcycle manufacturers with hundreds of people on their race teams.


"The fact is that a privateer racer on a 1125 street bike beat the Japanese factories' 600 race bikes, and I'm proud of that,"


"As an ex-privateer racer, who personally experienced dealing with never having equipment comparable to what the factory guys had, this is a great moment."
HD has been around since 1903 atleast 50 YEARS before some Japanese companies started making bikes/ bike engines.....if they CAN'T come up with an efficient/ reliable/ desired design in ALL THAT time, well that speaks volumes.....


...guess there AREN'T any privateers on Japanese bikes w/o factory support, huh.....

What you seem to forget is that the "foreign" companies were small once, struggled to get to where they are now, even coming into a "foreign-to-them" market and DOMINATING SALES....HD/ Buell Parallels the US AUTO INDUSTRY....


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April 8, 2009, 07:11 AM

Don't feed the troll.


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April 8, 2009, 07:13 AM

if its really a big issue.....the Big 4 will start making a 1125cc bike and buell will get stomped all day long just like b4


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April 8, 2009, 07:34 AM

Quote:
Originally Posted by JWZelibor View Post
if its really a big issue.....the Big 4 will start making a 1125cc bike and buell will get stomped all day long just like b4
I doubt they'd go through the trouble for ..DMG. >.>


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April 8, 2009, 07:39 AM

if buell goes into WSS and wins then thats saying something


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April 8, 2009, 07:43 AM

Quote:
Originally Posted by JWZelibor View Post
if buell goes into WSS and wins then thats saying something
I think it would be saying the same thing. 1125 vs 600's.

I say fuck it....Put Josh Hayes back on an 600 for a one night stand and let him deal with this. Where is your God now Eslick? Where?


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April 8, 2009, 07:47 AM

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I think it would be saying the same thing. 1125 vs 600's.

I say fuck it....Put Josh Hayes back on an 600 for a one night stand and let him deal with this. Where is your God now Eslick? Where?


For the record, who said this was a "600" class?


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April 8, 2009, 07:49 AM

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For the record, who said this was a "600" class?
DMG when they stamped a 600cc package on the relevant machinery.

Wanna make it anything else? Allow the GSX-R750.


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April 8, 2009, 07:52 AM

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DMG when they stamped a 600cc package on the relevant machinery.

Wanna make it anything else? Allow the GSX-R750.

Does the GSXR-750 meet the 3:1 ptw ratio?


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April 8, 2009, 07:54 AM

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Does the GSXR-750 meet the 3:1 ptw ratio?
It does if Roger says it does


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April 8, 2009, 07:59 AM

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It does if Roger says it does
True story! But if we're going to be sticklers... does the Buell meet the weight requirement of the twins... let's forget the displacement... lets compare it to "relevant machinery" like the Ape and Duc.


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April 8, 2009, 08:00 AM

Quote:
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It does if Roger says it does

Why would he want to do that? Does that not defeat the purpose of an open playing field?

Why does the bike matter? Why not focus on the guy riding it?


FWIW....the 750 is an obsolete machine is modern roadracing, globally.


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April 8, 2009, 08:01 AM

Quote:
Originally Posted by gixrB View Post
True story! But if we're going to be sticklers... does the Buell meet the weight requirement of the twins... let's forget the displacement... lets compare it to "relevant machinery" like the Ape and Duc.

Does it not?


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