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Hero MotoCorp partners with Erik Buell Racing
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Hero MotoCorp partners with Erik Buell Racing - February 23, 2012, 01:08 PM





Hero MotoCorp partners with Erik Buell Racing - Overdrive

Hero MotoCorp has forged a partnership with Erik Buell Racing (EBR), through which Hero aims to make its first foray into the world of international motorcycle racing. Hero will be sponsoring two teams – Team Hero and AMSOIL Hero for the AMA Pro Racing National Guard Superbikes Championship. While multiple times AMA Pro Racing National Guard Superbikes champion Danny Eslick will represent Team Hero, long-time EBR associate racer Geoff May will represent team AMSOIL Hero. Both the riders will be riding EBR’s flagship, the 1190RS bike. The first race of this series is scheduled to be held in Florida, USA at the the Daytona speedway between March 15 and 17.

As a part of the partnership, Hero will receive technology inputs and design cues for their future models from EBR. Hero is also looking at bringing to India some of Buell’s high-end bikes.

Speaking at the announcement, Pawan Munjal managing director and chief executive officer of Hero MotoCorp said, “The Indian two-wheeler industry is set to evolve and it is only natural that as the a market leader, we are driving this change. As part of the plan, Buell will play an integral part in giving shape to some of my dream two-wheelers for the discerning youth of today. “

Erik F Buell, chairman and CTO of EBR said, “EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both Hero and EBR share the common commitment of manufacturing world class two-wheelers with technology of the future.”


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February 23, 2012, 01:12 PM

more...

Indian Motorcycle Manufacturer Hero MotoCorp Ltd. To Sponsor Erik Buell Racing Superbike Teams News Article // RoadracingWorld.com


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February 23, 2012, 01:13 PM



inb4 all the buell hate.

Rode mine the past few days. Digging the new exhaust.


-Fitz

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February 23, 2012, 02:06 PM

Can't wait to see these things race


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February 23, 2012, 02:18 PM

Just saw this on superbikeplanet.......looks like EBR is trying to do it big this year.

BTW......Eww, Buells suck, why would anyone ride one!!!!!!..... Just so Fitz doesn't think .net has gone soft.

That out of the way, good for EBR Racing. Looks like they are going into this AMA SBK season firing on all cylinders. I like the look of the fairings........now they just need to get some decent results. Signing Eslick to ride for them was a smart move. Can not wait for the season to begin.

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February 23, 2012, 03:34 PM

Calling all the Buellers out there, taking pre-orders for Hero MotoCorp stickers just cause I is a fanboyz lol.


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February 23, 2012, 03:44 PM

I'm actually excited. This is the first buell that I loved visually. And while eslick is learning super-bikes, I think EBR got a top end racer to work out the bike...mid season I expect to see some good progress and 2013 a regular on the steps.


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February 24, 2012, 03:05 PM

More cash in EBRs pockets is a good thing. Makes it all the more likely they will release some poor mans Buells again.
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February 27, 2012, 01:35 PM

Well now they are buying a minor share in the company so that even better than a partnership...

Hero MotoCorp to buy minority stake in Erik Buell Racing - The Economic Times


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February 27, 2012, 01:39 PM

Quote:
Originally Posted by vonstallin
Well now they are buying a minor share in the company so that even better than a partnership...

Hero MotoCorp to buy minority stake in Erik Buell Racing - The Economic Times
Maybe this will help them get the money and tooling they need for a proper , reasonably priced production run of a streetbike


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February 27, 2012, 01:44 PM

Quote:
Originally Posted by thefitzvh View Post
Maybe this will help them get the money and tooling they need for a proper , reasonably priced production run of a streetbike oil



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February 27, 2012, 02:23 PM

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Originally Posted by thefitzvh View Post
Maybe this will help them get the money and tooling they need for a proper , reasonably priced production run of a streetbike
I thoguht they were going to make a cheaper street version...in the $20k range...I thoght...


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February 27, 2012, 02:28 PM

Quote:
Originally Posted by vonstallin

I thoguht they were going to make a cheaper street version...in the $20k range...I thoght...
So far nothing but rumors and hints


-Fitz

2016 Harley Softail Slim S
2012 Harley Ultra Limited in Ultra Annoying Orange Sold!
2012 V-Strom 1000 Sold!
2009 Buell 1125R Sold!
2005 Superhawk Sold!
2001 Superhawk Abandoned!
1981 CB650C Destroyed!

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February 28, 2012, 09:47 AM

Well looks like the cheaper models are in the works...



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File Type: jpg 000001EBR1190rs.jpg (210.2 KB, 31 views)


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March 1, 2012, 01:58 PM

they were in AMA Superbike last year, finished 6th and 7th.
I can't wait untill all the haters start comaplaining that the HERO logo gives the Buells 10HP extra.


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