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American Suzuki Announces Company’s First Pre-Owned Motorcycle Program
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Brainwash Your Face!
 
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American Suzuki Announces Company’s First Pre-Owned Motorcycle Program - October 4, 2006, 02:10 PM

From roadracingworld.com:

From a press release issued by American Suzuki:


October launch of Suzuki Select looks to draw more customers and boost sales

BREA, Calif. - American Suzuki Motor Corporation (ASMC) recently announced a unique program designed to offer consumers an affordable alternative when purchasing a motorcycle. The initiative also provides Suzuki dealers a competitive edge in the showroom. The Suzuki Select™ Certified Pre-owned Motorcycle Program, announced at the company’s National Motorcycle Dealer Meeting, Sept. 24-26 in Las Vegas, is scheduled to launch this month.

“Motorcycle customers don’t always know what they are getting when they buy a used bike from a private party,” said Glenn Hansen, communications manger, ASMC Motorcycle/ATV Division. “With Suzuki Select, consumers can walk into a dealership and choose a pre-owned street motorcycle or scooter with confidence, knowing that it has been through a thorough inspection and is in top condition.”

The Suzuki Select program is designed for Suzuki street motorcycles and scooters only. To be certified, the bike must be less than four years old, have less than 30,000 miles and pass a rigorous 77-point inspection by an authorized Suzuki technician. In addition, Suzuki Select motorcycles and scooters come equipped with a standard 90-day extended protection plan that can be upgraded to 12, 24 or 36 months, as well as 90-day roadside assistance, which also is renewable. In-store financing will be available on approved credit.

Suzuki dealers must meet several requirements to showcase Suzuki Select certified products, including the employment of one or more Suzuki qualified and trained technicians. Participating dealers also must receive high customer service scores, be in good standing with ASMC’s credit department and must agree to comply with all program criteria. Suzuki also has created point-of-purchase materials for Suzuki Select, including posters, brochures, hangtags, headlamp stickers, ad slicks and more to help dealers effectively launch the program at retail.

Suzuki’s goal is to help dealers increase profits as well as develop future customers interested in returning to the dealership to purchase new bikes and scooters. The wide reach of the program, similar to others in the auto industry, truly can impact Suzuki dealer’s profits.

“Suzuki Select is a great program for dealers and customers,” said Hansen. “Dealers can enjoy increased floor traffic, new customers and unique marketing opportunities, while consumers can enjoy most of the new bike benefits at pre-owned prices.”

ABOUT AMERICAN SUZUKI
The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation (SMC). ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.


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October 4, 2006, 03:35 PM

Anyone think they actually do any checking when they pick up a used bike?

Call me cynical.


"No race has ever been won in the first corner, but plenty have been lost there."
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October 4, 2006, 03:42 PM

Quote:
Originally Posted by DvlsAdvc8
Anyone think they actually do any checking when they pick up a used bike?
yep

Quote:
Originally Posted by DvlsAdvc8
Call me cynical.
okay, you're cynical


2001 GSXR 1000 (The bike that lit the afterburner on the liter class world)
2012 Monster 1100 Evo
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mmm... carbon fiber


Quote:
Originally Posted by No One Ever
Awesome Prius!

Last edited by skwidrific; October 4, 2006 at 04:22 PM..
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October 4, 2006, 04:05 PM

Would be a nice program, cause you really never know what you are getting if you buy a used bike...


Angie
05 GSX-R 600 sold

I will be back on 2!!!!
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October 5, 2006, 11:37 AM

But with this program you can have a lawsuit with them if anything did go wrong.
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October 5, 2006, 11:40 AM

Quote:
Originally Posted by ArRrR6
But with this program you can have a lawsuit with them if anything did go wrong.
o yea?

how's that?


2001 GSXR 1000 (The bike that lit the afterburner on the liter class world)
2012 Monster 1100 Evo
2003 Yamaha YZFR6 (track only)

mmm... carbon fiber


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October 5, 2006, 11:42 AM

This would be a great program..... if Kawasaki were doing it


My bike run's on snake oil.... thanks to BG.

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October 5, 2006, 11:46 AM

Quote:
Originally Posted by The New guy
This would be a great program..... if Kawasaki were doing it
That's like saying

"It'd be great to have legal hookers... if they were all guys"


SV650s for SALE!!!
- 2007 SV650 Racebike-Superbike KWS/Thermosman suspension/Swenz bodywork/All GSXR Parts
- 2009 SV650 Streetbike Race blue with white stripe/No wrecks/fully faired with M4 full system

Shoot me a PM or talk to Nate (Nudist) if you're interested in purchase.
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October 5, 2006, 11:56 AM



My bike run's on snake oil.... thanks to BG.

'06 ZX-6R in blue
'93 Ninja EX500 (sold)
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October 5, 2006, 12:22 PM



Quote:
Originally Posted by gixrben
That's like saying

"It'd be great to have legal hookers... if they were all guys"


Tony

'12 Ducati Streetfighter 848
'08 Ducati Hypermotard

Bam Bam #47 9.11.09
Jeff Vega 10.06.09
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October 5, 2006, 12:39 PM

Quote:
Originally Posted by gixrben
That's like saying

"It'd be great to have legal hookers... if they were all guys"

BAWHAHAHAAHAHHA!

Hey Kids! Can you say Kawi-SUCK-e?



"Someone should donkey punch that bitch with a waffle iron then upload the video to World Star Hip Hop" ~.Nets Resident Chivalrous Gentlemen Stillie

RIP KATIE RIP BAMBAM RIP VEGA
Gasoline by The Bouncing Souls
http://www.youtube.com/watch?v=hOxc2cM75NI


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October 5, 2006, 12:53 PM

Quote:
Originally Posted by boomchic00
BAWHAHAHAAHAHHA!

Hey Kids! Can you say Kawi-SUCK-e?

Did someone suck something????


My bike run's on snake oil.... thanks to BG.

'06 ZX-6R in blue
'93 Ninja EX500 (sold)
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October 5, 2006, 01:47 PM

Uh huh...

Translation: "We're giving the used bikes at our dealerships a fancy new name! Then we'll advertise the hell out of it... and the consumer won't really know whether there really are 'certified' techs at a given location or not, or even that any kind of 'new' inspection is happening that wasn't happening with any other used bike."

This is just marketing hoopla.


Let me know when they come up with a lease program. Then I might be interested. As often as I get a new bike, I might as well just be leasing and save myself the hassle of selling & buying, selling & buying. Maybe, maybe not... but it'd be interesting.


"No race has ever been won in the first corner, but plenty have been lost there."

Last edited by DvlsAdvc8; October 5, 2006 at 01:51 PM..
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October 5, 2006, 02:52 PM

for Suzuki!!


RIP Greg Walker, I will never forget you

If everybody thought before they spoke, the silence would be deafening
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B
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October 5, 2006, 03:00 PM

It wont be a joke. If the quality of the service is bad the motorcycle community will know, because techs and service writters like Dwight are going to steer thier friends clear of bikes that are haphazzardly inspected and sold. Certifying used vehicles is actually a very good way to resell a vehicle for a dealership, and engenders brand-loyalty. Frankly, when choosing between a consigned bike or private party bike and a factory certified used... I'd go with factory certified.

This seems like a really good idea.


SV650s for SALE!!!
- 2007 SV650 Racebike-Superbike KWS/Thermosman suspension/Swenz bodywork/All GSXR Parts
- 2009 SV650 Streetbike Race blue with white stripe/No wrecks/fully faired with M4 full system

Shoot me a PM or talk to Nate (Nudist) if you're interested in purchase.
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