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Triumph Creates U.S. Dealer Council
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Triumph Creates U.S. Dealer Council - October 31, 2009, 11:57 AM

Triumph Motorcycles America has launched a U.S. Dealer Council to optimize sales and service at its more than 170 dealers.
"The new program serves as a formal platform for all Triumph dealers to share their insights and perspectives on issues that range from succeeding in a down economy to further improving customer service, sales and marketing," according to a Triumph release. Further, Triumph sees the council as a means to re-establish its brand, increase market share, and foster community between its corporate wing and dealers.
Nine dealers from throughout the U.S. were selected for the inaugural council; they represent a cross-section of Triumph's dealer base in terms of geography, market size and business approach.

The council members are:
  • Don Jeka, Great Bay Motorcycles (North Hampton, N.H.)
  • Dennis Martin, Martin Motorsports (Boyertown, Pa.)
  • Kurt Opel, Ride Motorsports (Issaquah, Wash.)
  • Jeff Gallo, Gulf Motorsports (Fort Myers, Fla.)
  • Suzanne Lasko-Canu, Triumph Detroit (Roseville, Mich.)
  • Zach Materne, Triumph of New Orleans (New Orleans)
  • Mike Hendry, Foothills Triumph Motorcycles (Lakewood, Colo.) and Northern Colorado Euro Motorcycles (Loveland, Colo.)
  • Mike Meissner, Cal Moto (Mountain View, Ca.) and Tri-Valley (Livermore, Ca.)
  • Mark Engel, Just Imports (Matthews, N.C.)
"Triumph has been through a number of economic peaks and valleys as a company throughout its more than 100 year history," says Mike Cunningham, vice president of dealer development for Triumph Motorcycles America, "so we are acutely aware of the challenges and opportunities that this kind of business climate brings. From our perspective, this is the perfect time to strengthen the Triumph dealer network so that we will all be better positioned to grow in the years to come."
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