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Bing - Decode Jay-Z Case Study
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Bing - Decode Jay-Z Case Study - June 27, 2011, 01:03 PM


WOW.... This is on a whole different plateau.
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The last urrbendah
 
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June 27, 2011, 02:39 PM

The creativity of some marketing professionals amazed me even before I married one.


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June 27, 2011, 02:49 PM

Thats crazy. Great idea





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T.R.I.T.D.H
 
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June 27, 2011, 03:06 PM

Well I'm impressed @ This whole SUPER marketing thing....kinda like for the Droid X phone where they were giving them away based on secret locations given through clues by following Twitter...except this is like OP said on another level...

...guess I'm living under a FUCKIN rock b/c

a) I didn't know Jay-Z was writing an autobiography
b) I didn't know SHIT abuot this FUCKIN Bing publicity of the book.

First I've heard of it and it lasted for a month....jeez...FML????


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June 27, 2011, 03:15 PM

Quote:
Originally Posted by TalkofDC View Post

a) I didn't know Jay-Z was writing an autobiography
b) I didn't know SHIT abuot this FUCKIN Bing publicity of the book.

+1 'cause I don't really care lol


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June 27, 2011, 03:21 PM

Quote:
Originally Posted by turkishexpress View Post
+1 'cause I don't really care lol
/agree


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T.R.I.T.D.H
 
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June 27, 2011, 03:38 PM

whew...

I thought I was the only one. Looks like that rock I was living under was really a party...lol.


What do you value more? Life or Image?

"I don't ride, I usually just sit around wearing a tshirt and my icon back protector and talk shit about anyone who does not have a liter bike. That's how you can pick me out of a crowd. I also wear a red tophat."
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June 27, 2011, 04:16 PM

Now imagine if they put that much time, effort, and money into shit that actually matters.


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June 27, 2011, 04:23 PM

I wonder how much that campaign cost Microsoft? What in terms of revenue did they really gain? Traffic? I doubt it converted to sustainable traffic which would convert to higher advertising revenue. I like Bing Maps, they have the bird's eye view which is hella cool. The rest of it, not so much.
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Your Ad Here
 
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June 28, 2011, 09:26 PM

Jesus, this is integrated and interactive marketing on a whole other level!

This campaign had to cost well in excess of $50MM. For comparison, that's typically what your average general release Hollywood movie budgets for an ad-spend.



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June 28, 2011, 09:30 PM

im not sure i want to give up 3:03 minutes of my life to watch...ill go and ponder some more.


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