DCSportbikes.net  
» Help Support .NET!
DCSportbikes Premier Membership for 25$ per year. Discounts! Click here for full information.

Now available in the .NET Shop:



Get your DCSBN Gear!
» Shoutbox
Sorry, only registered users have the ability to use our real-time shoutbox to chat with other members.

Register now, it's free!
» Online Users: 577
4 members and 573 guests
2blueyam, beatle, davidcycle, nootherids
Most users ever online was 4,519, September 2, 2015 at 03:26 AM.
Go Back   DCSportbikes.net > Non-Sportbike Forums > Non-Sportbike Chat

Reply
LinkBack Thread Tools
Ferrari's Bad Week: Sued By Ford/ Found To Be Manipulating Journalists & Perf Figures
Unread
  (#1)
Your Ad Here
 
Heist's Avatar
 
Posts: 32,590
Join Date: August 25, 2008
Location: Washington, D.C.
Ferrari's Bad Week: Sued By Ford/ Found To Be Manipulating Journalists & Perf Figures - February 16, 2011, 11:47 AM

Chris Harris is a well respected automotive journalist. Mostly writes and shoots for EVO magazine over in the UK.

It is no small secret to gear heads that vehicle manufacturers will insert "ringers" into the press fleet or factory tune production cars the journalist will be using on their press day invitationals; but no one has ever affronted a manufacturer like this so poigently and publicly, and certainly no one has ever scalped the King and exposed their dirty tricks.

A good read for those of you into editorials and probably one of the better poison pen letters I've read in quite awhile.



I told the blokes here at Jalopnik I was pissed at Ferrari and wanted to tell a few people. They said I could do it here. Stay with me, this might take a while.




I think it started in 2007 when I heard that Ferrari wanted to know which test track we were going to use for Autocar's 599 GTB road test, but in reality the rot had set in many years earlier. Why would it want to know that? "Because," said the man from the Autocar office, "The factory now has to send a test team to the circuit we chose so that they can optimize the car to get the best performance from it." They duly went to the track, tested for a day, crashed the car, went back to the factory to mend the car, returned, tested and then invited us to drive this "standard" 599. They must have been having a laugh.

Sad to say it, but the ecstasy of driving a new Ferrari is now almost always eradicated by the pain of dealing with the organization. Why am I bothering to tell you this? Because I'm pissed with the whole thing now. It's gotten out of control; to the point that it will soon be pointless believing anything you read about its cars through the usual channels, because the only way you get access is playing by its rules.

Like anyone with half a brain, I've been willing to cut Ferrari some slack because it is, well, Ferrari –- the most famous fast car brand of all and the maker of cars that everyone wants to know about. Bang out a video of yourself drifting a new Jag XKR on YouTube and 17 people watch it; do the same in a 430 Scuderia and the audience is 500,000 strong.

As a journalist, those numbers make you willing to accommodate truck-loads of bullshit, but I've had enough now. I couldn't care if I never drive a new Ferrari again, if it means I never have to deal with the insane communication machine and continue lying about the lengths to which Ferrari will bend any rule to get what it wants. Which is just as well, because I don't think I'm going to be invited back to Maranello any time soon. Shame, the food's bloody marvelous.

How bad has it been? I honestly don't know where to start. Perhaps the 360 Modena press car that was two seconds faster to 100mph than the customer car we also tested. You allow some leeway for "factory fresh" machines, but this thing was ludicrously quick and sounded more like Schumacher's weekend wheels than a street car.

Ferrari will never admit that its press cars are tuned, but has the gall to turn up at any of the big European magazines' end-of-year-shindig-tests with two cars. One for straight line work, the other for handling exercises. Because that's what happens when you buy a 458: they deliver two for just those eventualities. The whole thing stinks. In any other industry it wouldn't be allowed to happen. It's dishonest, but all the mags take it between the cheeks because they're too scared of not being invited to drive the next new Ferrari.

Remember the awesome 430 Scuderia? What a car that was, and still is. One English magazine went along with all the cheating-bullshit because the cars did seem to be representative of what a customer might get to drive, but then during the dyno session, the "standard" tires stuck themselves to the rollers.

And this is the nub: how fucking paranoid do you have to be to put even stickier rubber on a Scuderia? It's like John Holmes having an extra two inches grafted onto his dick. I mean it's not as if, according to your own communication, you're not a clear market leader and maker of the best sports cars in the world now, is it?

What Ferrari plainly cannot see is that its strategy to win every test at any cost is completely counter-productive. First, it completely undermines the amazing work of its own engineers. What does it say about a 458 if the only way its maker is willing to loan it to a magazine is if a laptop can be plugged in after every journey and a dedicated team needs to spend several days at the chosen test track to set-up the car? It says they're completely nuts –- behavior that looks even worse when rival brands just hand over their car with nothing more than a polite suggestion that you should avoid crashing it too heavily, and then return a week later.

Point two: the internet is good for three things: free porn, Jalopnik and spreading information. Fifteen years ago, if your 355 wasn't as fast as the maker claimed you could give the supplying dealer a headache, whine at the local owners club and not much besides. Nowadays you spray your message around the globe and every bugger knows about it in minutes. So, when we used an owner's 430 Scud because Ferrari wouldn't lend us the test car, it was obliterated in a straight line by a GT2 and a Lambo LP 560-4, despite all the "official" road test figures suggesting it was faster than Halley's Comet. The forums went nuts and some Scud owners rightly felt they hadn't been delivered the car they'd read about in all the buff books. Talk about karma slapping you in the face.

It's the level of control that's so profoundly irritating and I think damaging to the brand. Once you know that it takes a full support crew and two 458s to supply those amazing stats, it then takes the shine off the car. The simple message from Ferrari is that unless you play exactly by the laws they lay down, you're off the list.


What are those laws? Apart from the laughable track test stuff, as a journalist you are expressly forbidden from driving any current Ferrari road car without permission from the factory. So if I want to drive my mate's 458 tomorrow, I have to ask the factory. Will it allow me to drive the car? No: because it is of "unknown provenance," i.e. not tuned. I'm almost tempted to buy a 458, just for the joy of phoning Maranello every morning and asking if its OK if I take my kid to school.

Where I've personally run into trouble is by using owners' cars for comparison tests. Ferrari absolutely hates this; even if you say unremittingly nice things about its cars, it goes ape shit. But you want to see a 458 against a GT3 RS so I'm going to deliver that story and that video. Likewise the 599 GTO and the GT2 RS. Ferrari honestly believes it can control every aspect of the media — it has actively intervened several times when I've asked to borrow owners' cars.

The control freakery is getting worse: for the FF launch in March journalists have to say which outlets they are writing it for and those have to be approved by Maranello. Honestly, we're perilously close to having the words and verdicts vetted by the Ferrari press office before they're released, which of course has always been the way in some markets.





Should I give a shit about this stuff? Probably not. It's not like it's a life-and-death situation; supercars are pretty unserious tackle. But the best thing about car nuts is that they let you drive their cars, and Ferrari has absolutely no chance stopping people like me driving what they want to drive. Of course their attempts to stop me makes it an even better sport and merely hardens my resolve, but the sad thing is its cars are so good it doesn't need all this shite. I'll repeat that for the benefit of any vestige of a chance I might have of ever driving a Ferrari press car ever again (which is virtually none). "Its cars are so good it doesn't need this shite."

None of this will make any difference to Ferrari. I'm just an irrelevant Limey who doesn't really matter. But I've had enough of concealing what goes on, to the point that I no longer want to be a Ferrari owner, a de-facto member of its bullshit-control-edifice. I sold my 575 before Christmas. As pathetic protests go, you have to agree it's high quality.
Jesus, this is now sounding like a properly depressing rant. I'll leave it there. Just remember all this stuff then next time you read a magazine group test with a prancing stallion in it.
Chris Harris is a UK-based freelance car writer who once bought a 1995 512 TR but sold it when his mates called him Tubbs and put Jan Hammer on his iPod.

FROM: http://jalopnik.com/#!5760248/how-ferrari-spins





================================================== =============



Ford is suing luxury automaker Ferrari for trademark infringement after Ferrari named its 2011 Formula 1 racing car the ‘F150’ – the same name as a Ford pick-up truck
What's more, Ferrari's F150 logo bears striking resemblance to the one on Ford's F-150 pickup truck, the top-selling vehicle in the United States, Ford said in a complaint filed in federal court.
"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford said in a complaint filed in US District Court in Detroit.
You can see the comparison of the two logos below, with the Ferrari logo being on top.





“Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a Prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires”.

- Nicolo Machiavelli 1469-1527


Last edited by Heist; February 18, 2011 at 09:39 PM..
  Facebook Page MySpace.com Page Send a message via AIM to  
Reply With Quote
Unread
  (#2)
Your Ad Here
 
Heist's Avatar
 
Posts: 32,590
Join Date: August 25, 2008
Location: Washington, D.C.
February 18, 2011, 12:26 PM





“Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a Prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires”.

- Nicolo Machiavelli 1469-1527

  Facebook Page MySpace.com Page Send a message via AIM to  
Reply With Quote
Unread
  (#3)
GP Champ
 
Posts: 3,459
Join Date: December 29, 2002
Location: NYC UES
February 18, 2011, 05:01 PM

Ehhh, who cares.

The only reason why the nitpicked about Ferrari is because they have a very limited advertising budget.

Everyone knows that the primary reason for car magazines is to sell car ads.

TBH, I don't see why people are so fascinated with personal items they can't afford to buy. Who cares.
  Send a message via AIM to  
Reply With Quote
Unread
  (#4)
TPG og
 
b00st's Avatar
 
Posts: 8,576
Join Date: October 9, 2008
Location: Hanover, PA
February 18, 2011, 07:00 PM

The greatest pickup truck ever created should not be sullied with name infringement by some overpriced spaghetti-burner.
Sue em dead Ford!
  Send a message via AIM to Send a message via AIM to b00st  
Reply With Quote
Unread
  (#5)
Cabin Fever
 
devon.818's Avatar
 
Posts: 1,557
Join Date: September 1, 2010
Location: pikesville
February 18, 2011, 07:21 PM

two completely different markets. ford is advertising to those who want a truck, typically those who will USE it. ferrari is marketing to those who want a either a peice of a racing legacy(in their heads making them F1 drivers themselves) or a super-car with optimum performance.

granted ferrari is blowing smoke up everyone's ass, just don't see why ford would care.
my .02


2000 yamaha R6(wrecked and abandoned)'

Quote:
Originally Posted by The Patient View Post
You wanna talk about learning from someone else's mistake. (ATGATT)
  Send a message via AIM to  
Reply With Quote
Unread
  (#6)
Say Jur Oh
 
Seijirou's Avatar
 
Posts: 2,809
Join Date: April 27, 2003
Location: Herndon, VA
February 18, 2011, 07:52 PM

Quote:
Originally Posted by devon.818 View Post
two completely different markets. ford is advertising to those who want a truck, typically those who will USE it. ferrari is marketing to those who want a either a peice of a racing legacy(in their heads making them F1 drivers themselves) or a super-car with optimum performance.

granted ferrari is blowing smoke up everyone's ass, just don't see why ford would care.
my .02
Ford and Ferrari have a rivalry since the 60's. Ferrari is giving the proverbial finger to Ford figuring they can get away with it, and Ford is calling their bluff.

Rich companies playing rich company games.


Quote:
Originally Posted by Stillie View Post
I'm not saying this site has a bunch of gay dudes on it but a few of you definitely lack a bumpstop on the sexuality gate.
Quote:
Originally Posted by Stillie View Post
Here is my anus! Deliver thy penis unto it!


Greg "BamBam" Walker
September 11th 2009
You are missed
Godspeed
  Send a message via AIM to Send a message via AIM to Seijirou  
Reply With Quote
Unread
  (#7)
GP Champ
 
drt_Jumper's Avatar
 
Posts: 3,921
Join Date: August 28, 2007
Location: Manassas Va
February 18, 2011, 08:53 PM

Quote:
Originally Posted by Seijirou View Post
Ford and Ferrari have a rivalry since the 60's. Ferrari is giving the proverbial finger to Ford figuring they can get away with it, and Ford is calling their bluff.

Rich companies playing rich company games.
^YEP exactly right! Damn the GT40 was and still is a badass car!
  Send a message via AIM to  
Reply With Quote
Unread
  (#8)
Eddie would go ...
 
Dutch's Avatar
 
Posts: 10,507
Join Date: April 16, 2006
February 18, 2011, 09:29 PM

4 wheels... but a good read. I appreciate a fellow scribe's integrity. thanks


Quote:
Originally Posted by spud View Post
No one gives a fuck about your puff out your chest bravado.
  Send a message via AIM to  
Reply With Quote
Unread
  (#9)
Your Ad Here
 
Heist's Avatar
 
Posts: 32,590
Join Date: August 25, 2008
Location: Washington, D.C.
February 18, 2011, 09:37 PM

Quote:
Originally Posted by Dutch View Post
4 wheels... but a good read. I appreciate a fellow scribe's integrity. thanks
If anyone on here would appreciate the writing and journalistic integrity, I figured you would definitely be one of them.



“Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a Prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires”.

- Nicolo Machiavelli 1469-1527

  Facebook Page MySpace.com Page Send a message via AIM to  
Reply With Quote
Unread
  (#10)
Say Jur Oh
 
Seijirou's Avatar
 
Posts: 2,809
Join Date: April 27, 2003
Location: Herndon, VA
February 19, 2011, 07:32 AM

Quote:
Originally Posted by drt_Jumper View Post
^YEP exactly right! Damn the GT40 was and still is a badass car!
Yeah man, my favorite car by far. One day I will build a kit clone. I keep saving my pennies.


Quote:
Originally Posted by Stillie View Post
I'm not saying this site has a bunch of gay dudes on it but a few of you definitely lack a bumpstop on the sexuality gate.
Quote:
Originally Posted by Stillie View Post
Here is my anus! Deliver thy penis unto it!


Greg "BamBam" Walker
September 11th 2009
You are missed
Godspeed
  Send a message via AIM to Send a message via AIM to Seijirou  
Reply With Quote
Unread
  (#11)
GP Champ
 
Posts: 1,873
Join Date: May 19, 2005
Location: VA
February 19, 2011, 10:43 AM

Ford should just build a Ford GTB 600 as their super car instead of taking it to court. Pie in yo face foo! LOL

Waiting for the FerHairy fanatics to chime in on how the cars are the best thing since sliced bread. Reminds of of them there Audi Folks. Bahahahaha
Most folks will never even get a chance to lay a finger on all those $$$ cars let alone drive or own one.
Anyone that's into cars knows company's try to bring ringers into these test events.
So spewing off stats and religiously going by it, etc is a mute point.

Driver skill and reality has a way of smacking folks square in the face. LOL
Don't sing it
Bring it

I applaud this guy for giving the FU to Ferhari. I do not hate any car. I applaud him for telling the truth. That is assuming he is telling the truth. LOL

Last edited by Trireme; February 19, 2011 at 10:59 AM..
  Send a message via AIM to  
Reply With Quote
Unread
  (#12)
Your Ad Here
 
Heist's Avatar
 
Posts: 32,590
Join Date: August 25, 2008
Location: Washington, D.C.
February 19, 2011, 12:24 PM

Quote:
Originally Posted by Trireme View Post
Ford should just build a Ford GTB 600 as their super car instead of taking it to court. Pie in yo face foo! LOL

Waiting for the FerHairy fanatics to chime in on how the cars are the best thing since sliced bread. Reminds of of them there Audi Folks. Bahahahaha
Most folks will never even get a chance to lay a finger on all those $$$ cars let alone drive or own one.
Anyone that's into cars knows company's try to bring ringers into these test events.
So spewing off stats and religiously going by it, etc is a mute point.

Driver skill and reality has a way of smacking folks square in the face. LOL
Don't sing it
Bring it

I applaud this guy for giving the FU to Ferhari. I do not hate any car. I applaud him for telling the truth. That is assuming he is telling the truth. LOL

Chris has a bit too much credibility in the automotive community to tell this much of a lie.

To the contrary, I think his integrity got the better of him and he got tired of lying (or shading the the truth) for Ferrari



“Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a Prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires”.

- Nicolo Machiavelli 1469-1527

  Facebook Page MySpace.com Page Send a message via AIM to  
Reply With Quote
Unread
  (#13)
GP Champ
 
Posts: 1,873
Join Date: May 19, 2005
Location: VA
February 19, 2011, 04:57 PM

Quote:
Originally Posted by Heist View Post
Chris has a bit too much credibility in the automotive community to tell this much of a lie.

To the contrary, I think his integrity got the better of him and he got tired of lying (or shading the the truth) for Ferrari
Good to hear. Have no clue who he is.
  Send a message via AIM to  
Reply With Quote
Unread
  (#14)
Your Ad Here
 
Heist's Avatar
 
Posts: 32,590
Join Date: August 25, 2008
Location: Washington, D.C.
February 19, 2011, 07:40 PM

Looks like Ferrari relented.
Ferrari to call car ‘F150th Italia’ after Ford threat




Felipe Massa, Ferrari F150th Italia, Jerez, 2011


Ferrari have changed the name of their 2011 F1 car on their website.
The car previously referred to as the F150 is now called the F150th Italia throughout the team’s website.

Ferrari have not officially announced the change. However it is still possible to see the original F150 designation in the cached version of the site on Google.
The move follows a legal threat by Ford, manufacturers of the F-150 pickup truck.

Update: Ferrari has issued a statement on the renaming of its car:
“On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters.

“In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.
“For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter.
“Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia.”



“Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a Prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires”.

- Nicolo Machiavelli 1469-1527

  Facebook Page MySpace.com Page Send a message via AIM to  
Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.3


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Search Engine Friendly URLs by vBSEO 3.6.0
vBulletin Skin developed by: vBStyles.com
All logos and trademarks in this site are property of their respective owner. The comments are property of their posters, all the rest © 2002-2010 by DCSportbikes.net. DCSportbikes.net is owned by End of Time Studios, LLC.