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First Audi Buys Ducati - Now They Take Product Branding To All New Levels
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First Audi Buys Ducati - Now They Take Product Branding To All New Levels - May 4, 2012, 04:31 PM






Deploying airbag literally brands man as an Audi driver

21 hrs ago



Auto manufacturers will often do anything to promote brand loyalty in their drivers, but we don't think this is what they had in mind. An unlucky West Virginian driver found himself with a very on-message souvenir following a recent crash in his Audi A4: A brand-like forearm mark in the perfect shape of the quad-ringed Audi logo, courtesy of a deploying airbag and very fortuitous (or, you know, the opposite of fortuitous) arm placement during the collision. Could be worse, though -- at least he's not walking around with a Yugo insignia lighting up his arm.



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- Nicolo Machiavelli 1469-1527

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