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Harley-Davidson Quietly Kills Off the V-Rod
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Angry Harley-Davidson Quietly Kills Off the V-Rod - August 30, 2017, 04:46 PM

https://www.asphaltandrubber.com/bik...avidson-v-rod/


After a 17-year run, the Harley-Davidson V-Rod is finally going to the great motorcycle rally in the sky, as the Bar & Shield brand is quietly dismissing the V-Rod from its 2018 motorcycle lineup.
The V-Rod has always been the black sheep in the Harley-Davidson motorcycle offering, with the motorcycle featuring a high-tech liquid-cooled engine that was developed in collaboration with German automaker Porsche.
The problem with the V-Rod was also its biggest strength: it was unlike anything else in the Harley-Davidson lineup. The Harley-Davidson V-Rod line eschewed everything that was central to the core Harley-Davidson product attributes.
If you were a motorcyclist that wasn’t already interested in the 31 flavors of cruiser that Harley-Davidson has built its core business around, then it provided a performance-focused entry point into the Harley-Davidson brand.
However as we can see from the 2018 Harley-Davidson motorcycle lineup, the Bar & Shield brand has doubled-down on selling us the same “new” motorcycles that it has built its business around for the past several decades.
With sales dropping, and interest in Harley-Davidson motorcycles dying off with the Baby Boomer generation, it is interesting that Harley-Davidson is going back to the well for its product portfolio. Time will tell how that works out for them.
So long V-Rod. We shall miss thee.
Source: Cyril Huse Blog



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August 30, 2017, 06:07 PM

The one Harley I could have seen myself owning if I had unlimited funds and room for more bikes in the garage.


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August 30, 2017, 08:23 PM

I think a lot of people say that, and probably mean it. The problem is that it never makes it high enough on anyone's list to actually buy one.

I don't buy HD for the same reason I don't buy a BMW (car). Each company might have something I like, but the culture surrounding them is overwhelmingly dominated by dicks. Sure that's a pretty broad generalization, but most would at least nod at its accuracy. It's true that you should buy something for yourself and not anyone else, but lets be honest, motorcycles are not appliances.
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August 30, 2017, 09:36 PM

Quote:
Originally Posted by beatle View Post
I think a lot of people say that, and probably mean it. The problem is that it never makes it high enough on anyone's list to actually buy one.

I don't buy HD for the same reason I don't buy a BMW (car). Each company might have something I like, but the culture surrounding them is overwhelmingly dominated by dicks. Sure that's a pretty broad generalization, but most would at least nod at its accuracy. It's true that you should buy something for yourself and not anyone else, but lets be honest, motorcycles are not appliances.
I own both and can confirm this.
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August 30, 2017, 09:50 PM

Overall I've never heard of a bad experience with a Harley dealership. I've been to a couple and I can vouch for the customer service that you get. It's great! In terms of product however, I can't see myself ever buying one because I don't think they make a product that I want and can't find a better version of for the same price or lower from another manufacturer. For me that's an issue. I do like the 2018 Fat Bob 114 but that's about it.


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August 30, 2017, 10:03 PM

I love my Harley, and my previous one. That said, there are a lot of complete chucklefucks in the HD community like Turk said. Probably myself included Their customer service is top notch. And although underpowered and old tech, I never really understood why someone would want one until I owned one.

The V-Rod appeals to motorcycle enthusiasts. Not to Harley people (tm). That's the big problem. I loved em too (and nearly bought one but decided on a different Harley), but they weren't selling well at all. Even the 750 lineup (which has a motor in it based on the V-rod motor), was selling better. The removal of the dyna and consolidation of that lineup into the new softail platform was all about cutting cost too. Kinda like car companies building multiple lines on the same platform.

Anyways, the V-rod was not helping them much. as cool as it was, it just didn't resonate with either their core customers (who like their traditional stuff), and their newer customers (who are buying the street series and softails and the cafe'd out 48s).

RIP. Maybe I can find one for a good price.


Oh, quick HD customer service story. I think some of you might have heard it. My 1125R , I purchased not only after they "killed" the brand, but out of warranty. Like, by a year or more. The rotor came off in the stator, and blew up, shooting metal throughout the motor. Real bad scene.

Took it to the Harley shop near quantico and they said what I feared: that replacing the motor would probably be cheaper than the labor involved in disassembling, inspecting, repairing the existing motor. They did say that they found no evidence of the Loctite or similar product they use , on that part, so that I might want to call Harley.

I called their customer care and explained the situation to them. They called the dealership to confirm the situation. A few days later they called me and said "We're paying for a brand new engine and installation. You should get a zero balance from the dealership."

Brand new motor installed, for free, out of warranty by a lot. I was impressed.


-Fitz

2016 Harley Softail Slim S
2012 Harley Ultra Limited in Ultra Annoying Orange Sold!
2012 V-Strom 1000 Sold!
2009 Buell 1125R Sold!
2005 Superhawk Sold!
2001 Superhawk Abandoned!
1981 CB650C Destroyed!

Brace Yourselves... the cries of "It's too cold to ride" are coming...
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August 31, 2017, 12:38 AM

The V rod / Night Rod would have been just about the only non sport bike to make me add to the garage.

I love Bobbers...the only other would have been a Suzuki M90



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August 31, 2017, 05:44 AM

Quote:
Originally Posted by vonstallin View Post
The V rod / Night Rod would have been just about the only non sport bike to make me add to the garage.

I love Bobbers...the only other would have been a Suzuki M90

man that one looks great!


-Fitz

2016 Harley Softail Slim S
2012 Harley Ultra Limited in Ultra Annoying Orange Sold!
2012 V-Strom 1000 Sold!
2009 Buell 1125R Sold!
2005 Superhawk Sold!
2001 Superhawk Abandoned!
1981 CB650C Destroyed!

Brace Yourselves... the cries of "It's too cold to ride" are coming...
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August 31, 2017, 12:11 PM

In my opinion, HD's executives are missing an enormous opportunity to use the V-Rod as the halo model in a new a sister brand to HD that would appeals directly to new riders, urban dwellers, and as Fitz said, enthusiast.

Fill the portfolio with Sport tourers, commuter and cafe bikes, electric metro bikes (aka scooters), all with Harley DNA, but new(er) tech and designs.
Pull the lower end HD catalog out and fold it into the new sister brand.

They can keep the traditionalist market happy with Dyna Glides and Fat Boys, while building a sub-brand that caters to whole other spectrum of buyers but keeps them in the HD extended family. When they get older, they may just want a traditional Harley.



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August 31, 2017, 01:01 PM

Its worth noting that the Vrod was about as quick as the SV650

So now harley goes back to ultra slow bikes....

Big deal.


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August 31, 2017, 09:57 PM

Quote:
Originally Posted by shiphteey View Post
Its worth noting that the Vrod was about as quick as the SV650

So now harley goes back to ultra slow bikes....

Big deal.

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September 2, 2017, 09:44 AM

Toecutter and I rented V-Rods in Las Vegas, did a day trip to the damn and such. Fuck that bike I wanted off that thing two miles into the trip. Slow, hot and uncomfortable in every way. I am not against HD I like American made stuff, I don't think I would ever own one. I think the real tragedy is loosing Victory.


Yeah I am old enough to know better. Thing is, I just don't care.
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September 4, 2017, 05:23 PM

Quote:
Originally Posted by Slider View Post
Toecutter and I rented V-Rods in Las Vegas, did a day trip to the damn and such. Fuck that bike I wanted off that thing two miles into the trip. Slow, hot and uncomfortable in every way. I am not against HD I like American made stuff, I don't think I would ever own one. I think the real tragedy is loosing Victory.
I think you'll see some of the victory lineup roll over to Indian.

Anyways, I came to the decision when looking at a V-rod that if I wanted something slow and hot, it would at least be comfy. Then I bought my ultra and realized that although it was slow, it was nowhere near as hot as the v-rod and way more comfortable

That said, the stock tune on those things is lean as shit. Ive heard that once that's sorted theyre not nearly as hot.

ANyways, it was an answer searching for a question. It didn't make sense for their two main groups of customers.

I liked the idea but it wasn't developed properly.


-Fitz

2016 Harley Softail Slim S
2012 Harley Ultra Limited in Ultra Annoying Orange Sold!
2012 V-Strom 1000 Sold!
2009 Buell 1125R Sold!
2005 Superhawk Sold!
2001 Superhawk Abandoned!
1981 CB650C Destroyed!

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September 6, 2017, 12:05 AM

are any of the HD bikes still carbed? or all are FI now?


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September 6, 2017, 12:21 AM

FI for a while now....still hot and slow though.
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