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Job Posting for anyone with a markeing background
GP Racer
Bmiester's Avatar
Posts: 1,102
Join Date: November 11, 2002
Location: Sterling
Job Posting for anyone with a markeing background - March 8, 2010, 09:42 AM

This is what the other half does and she loves it. This is not a will train job, but if you have some knowledge of PPC, you're set. PM me if interested or any questions.

Interactive Marketing Coordinator

1. Synopsis of Role:

The incumbent in this position is responsible for assisting with the management of a comprehensive pay-per-click program including over 5,000 keywords; researching and recommending new keywords and negative keywords; creating advertising copy; submitting ads; reporting results; managing a content network strategy; and optimizing campaigns.

2. Essential Functions:

Assist with the management of our PPC networks, such as Google, MSN, Yahoo
Continually evaluate and adjust campaign bids to maximize ROI
Research and recommend new keywords and negative keywords
Write and review ad copy and execute campaigns
Plan, coordinate, and execute new paid campaigns, including writing and reviewing ad copy
Track and report campaign results, assist with establishing benchmarks and recommending campaign and site content adjustments
Execute and report results for A/B testing for campaigns and landing pages
Perform other duties as assigned

3. Critical Skills Required

Advanced usage of Google AdWords, Yahoo PPC and MSN PPC
Experience with Google Analytics (or similar) reporting software
Understanding of Web site design and usability principles; and Internet marketing concepts, practices, standards, and regulations
Familiarity with natural search result rankings versus paid campaigns
Knowledge of principles for writing online content and strong grammatical skills
Budget management of more than $100,000 (annually)
Ability to analyze data for trends, anomalies and patterns and make sound recommendations for adjusting campaigns in response to these
Strong computer skills, including intermediate Excel skills
SEO best-practices

4. Education and Experience Requirements:
Bachelorís degree (marketing, business or information systems preferred)
2-3 years experience managing PPC campaigns
Minimum of $100,000.00 annual budget managed previously
Demonstrated professional (non-academic) experience with managing marketing initiatives on the Web, such as PPC, SEO, analytics, and writing for the Web and/or usage of a content management system

5. Work Environment and Physical Demands:

This full-time position will require five days a week in standard office environment, with little to no travel outside of the metro region.
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Give me the Ban Button!
Nubbs's Avatar
Posts: 7,770
Join Date: October 16, 2006
Location: In a box
March 8, 2010, 09:49 AM

hit up cookie monster she has a lot of marketing exper.


MyCanikon.net A place to hang out if you are interested in talking photography.
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GP Racer
Bmiester's Avatar
Posts: 1,102
Join Date: November 11, 2002
Location: Sterling
March 8, 2010, 10:59 AM

BTW the office is located in Manassas, VA.
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analytics, intactive, job, marketing

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