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Mitsubishi: No more Evo :(
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Mitsubishi: No more Evo :( - March 3, 2011, 10:37 AM

DailyTech - Mitsubishi Kills the Evo, Will Focus on Electric Cars

Auto Mitsubishi Kills the Evo, Will Focus on Electric Cars
Brandon Hill (Blog) - March 3, 2011 12:09 AM

Mitsubishi's long-running Evo line is coming to an end

When it comes to the U.S. car market, Mitsubishi is one of the most lackluster and increasingly overlooked brands with long-in-the-tooth models. Vehicles like the Endeavor, Galant, and Outlander barely make a blip on the radar screen. Even the Eclipse -- which was a boy racer staple in the 90s -- is a laughing stock today.

The one bright spot over the years -- at least for enthusiasts -- has been the Lancer Evo. The current Evo X is a 300hp AWD compact that does battle with Subaru's WRX STI. However, its days are now numbered. An official for Mitsubishi made the announcement that the Evo X will be the last member of a long line of performance machines according to AutoCar. Instead of furthering the development of vehicles like the Evo X, Mitsubishi will instead pour more resources into electric vehicles.

“There is still a demand [for the car],” said Gayu Eusegi, Mitsubishi’s global product director. “But we must stop. Our influence now is EV technology.”

So that means more vehicles the i-MiEV and the dreadfully bland Concept Global Small (CGS) that was unveiled in Geneva this week are in store for consumers. Although the production CGS is initially to be powered by 1.0-liter and 1.2-liter three-cylinder engines, Mitsubishi will no doubt be looking to add hybrid and all-electric powertrains to the little runabout.

It remains to be seen if a move to electric vehicles will help Mitsubishi's fortunes here in the U.S., but it seems doubtful. Likewise, its Japanese rivals have the market cornered in hybrid technology and are already breaking down the door when it comes to full electric vehicles.

Sales for the brand paint an even grimmer picture. For the month of February, Mitsubishi sold just 6,893 cars in the U.S. To put those numbers in perspective Toyota, Nissan, and Honda sold 128,032, 83,226, and 87,263 vehicles respectively for the month of February.
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March 3, 2011, 10:40 AM

mits is trying to be toyota. they didn't say that they will stop, they just said that the x will go till 2012-2013. they might make it a hybrid after that.


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March 3, 2011, 10:55 AM

Quote:
Originally Posted by {SALVA} View Post
mits is trying to be toyota. they didn't say that they will stop, they just said that the x will go till 2012-2013. they might make it a hybrid after that.
Unfortunately, I don't see that as likely.

"Eusegi killed dead any notion that the brand would roll out a performance-oriented hybrid as well. "Maybe the world can change, and maybe someday we can do a motor race by electric vehicles. Maybe then we can enter the market agian," he said."
Report: Mitsubishi official says Evo franchise is dead — Autoblog
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March 3, 2011, 11:12 AM

Damn shame!

I wish I could afford an Evo or STI
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March 3, 2011, 11:28 AM

meh, sucks to hear but it's certainly no surprise.


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March 3, 2011, 11:32 AM

Quote:
Originally Posted by scarab View Post
Unfortunately, I don't see that as likely.

"Eusegi killed dead any notion that the brand would roll out a performance-oriented hybrid as well. "Maybe the world can change, and maybe someday we can do a motor race by electric vehicles. Maybe then we can enter the market agian," he said."
Report: Mitsubishi official says Evo franchise is dead — Autoblog

ah, didn't hear about this, was reading on jalopnik that they hinted at an hybrid, that was few weeks ago.

I love the X and all the gadgets but the price was a little too much for the average boy racer, found that odd.


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March 3, 2011, 11:52 AM

In a way that is good news... for those that own an Evo, especially the X... resale value just went up


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March 3, 2011, 01:09 PM

ahhhh, thought u were talking about the phone

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March 3, 2011, 01:29 PM



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March 3, 2011, 02:07 PM

2011 EVO highest trim (MR Touring)=$41,750
2011 EVO base trim (GSR)=$34,350
2011 Impreza WRX STI highest trim (STi Limited)=$37,345
2011 Impreza WRX base trim =$25,495



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March 3, 2011, 02:20 PM

Mitsubishi is still in business?


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March 3, 2011, 02:38 PM

Quote:
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Mitsubishi is still in business?
Yeah man, 73 inch TVs


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March 3, 2011, 02:48 PM

I'm not young anymore so meh. Hopefully theyll bring back the Supra when I hit my forties.


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March 3, 2011, 02:50 PM

Quote:
Originally Posted by KANEDA
2011 EVO highest trim (MR Touring)=$41,750
2011 EVO base trim (GSR)=$34,350
2011 Impreza WRX STI highest trim (STi Limited)=$37,345
2011 Impreza WRX base trim =$25,495
You gotta compare the base WRX to the Lancer Ralliart not base Evo model. In reality the STis OTD prices are always higher. I know. I have owned multiples of both at my youth.


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March 3, 2011, 04:29 PM

They killed the Evo for me once they came out with the Evo X I have driven both and was disappointed in the X plus it looks like a sack of crap to me but thats just my opinion. Too bad they had to go and ruin a good thing it went from being a badass rally car to an ugly 4dr grocery carrier.

I loved it when they looked like this
Attached Images
File Type: jpg evo.jpg (149.3 KB, 67 views)

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