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KTM Starts U.S. Street Bike Division
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KTM Starts U.S. Street Bike Division - October 31, 2009, 11:58 AM

KTM North America recently formed a Street Bike Division and subsequently named U.S.-born Brad Hagi division vice president. The company, whose Austria-based parent is primarily known for its off-road motorcycles, is pushing further into the street bike market with the move.
Hagi is an industry veteran with 20 years' experience. Before joining KTM, he worked for Ducati, most recently serving as director of distributor sales worldwide. Hagi is a graduate of Illinois State University with a background in engineering; he is an avid motorcyclist.
"Building our street business is a key strategy in our long-term business plans," says KTM president Jon-Erik Burleson. "Despite any existing market conditions, we are in the business for the long haul and see our premium European street product lineup as crucial for the financial strength of both KTM and our dealers." He continues, "Brad's experience in the sport bike market speaks for itself. With his time spent living and working in Europe added to his experience here in the U.S., he brings the perfect balance to achieve KTM's goal of being a successful European premium sport street brand in North America."
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October 31, 2009, 03:32 PM

Good for them! Hope the world economy doesn't dash their effort, though.


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October 31, 2009, 05:13 PM

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